Ostravar brewery launches new beer for "tough guys"

CzechNews
24. 3. 2009 1:00
The Bazal beer has been created with the help of Baník Ostrava football fans

Ostrava - Times may not be very favorable for launching new products in the market but it does not concern beer.

The Ostravar brewery has just presented a new brand of beer.

The new type of the most popular drink among the Czechs is a semi-dark beer and bears the name of a stadium belonging to Baník Ostrava football team, located in Bazaly-Slezská Ostrava.

Ostrava patriots

Ostravar, under the Staropramen breweries, has decided to target Ostrava patriots who like football and beer. The squad may be known for a far too high number of hooligans but the brewery believes there are others too that could appreciate the Bazal beer. 

Baník fans helped choose the name of the beer, its taste and glass shape and what more, some of them will be displayed on bottle etiquettes.

"The surveys were attended by 19,000 respondents," project manager Zuzana Bečková told Aktuálně.cz. "The football team fans have become the "face" of the Bazal beer. Around 100 attended the contest, among whom were also women," she added.

Good move

Marketing experts have praised Ostravar's latest project as a "well-thought through marketing strategy".

"It could benefit both sides. It will be a good ad for the football team as well as for the Ostravar brewery," Pivo Praha company's Jan Šuráň said.

But there have been precedential cases before; the U.S. town of Denver has a local brewery titled Sedlot.

Budvar of České Budějovice has created a type of beer with the help of its beer lovers too. The Pardál beer entered the market in 2007 and seems to be locally quite successful.

"The Bazal beer is based on an image of "tough guys" corresponding to the Ostrava football hooligans, which is certainly a good idea," the World of Beer's (Svět piva) Jan Kočka said.

Whether the Bazal beer is to repeat the success of Pardál only time will tell.

Ostravar has been cooperating with the Baník football team for some time now but the Bazal beer has been the most significant project so far.

 

Právě se děje

Další zprávy